CA-K491Culture & sport

Marshall McLuhan, “the medium is the message”

Marshall McLuhan in 1945 (Library and Archives Canada). Marshall McLuhan · Josephine Smith · Photo source · Photo licence: Public domain. Resized for display; item previews may be cropped. The image remains under the licence shown.

Factual accuracy review: No recorded challenge

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Marshall McLuhan, a University of Toronto professor and pioneer of media studies, became famous in the 1960s for his theories about how print and electronic media shape human perception and behaviour. His ideas of the “global village” and “the medium is the message” made him one of the most celebrated scholars in the Western world.

Scope & context

McLuhan as described in his designation.

Sources behind this record

Marshall McLuhan National Historic Person ↗

Parks Canada (Directory of Federal Heritage Designations)

Importance; plaque text